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<br>If your brand doesn’t have an industry association, you won’t show in the list when searchers ask for the thing your brand does. Establishing entity co-occurrence through authoritative repetition is key. As your site should be the most authoritative [Top Source Media](http://miamiwomenmag.xyz/blogs/viewstory/301273) on your brand entity. Your About page, as your "entity home," is the first place to publish your brand entity bio. The About page is better than the homepage as it can be dedicated primarily to the brand entity. At the same time, the homepage must represent the entire website offering and potentially other entities as well, such as products, clients or key members of the team. That said, aspects of the brand entity bio should be seen in the homepage copy. It is a point of corroboration. This will be true of many of your brand assets that will duplicate appropriate aspects of the brand entity bio, especially the semantic triple about what the brand entity is. All social media profiles, [Top Source Media](https://rentry.co/991-search-engine-optimisation-seo-company-in-scarborough-on) such as LinkedIn, [Twitter](https://www.thetimes.co.uk/search?source=nav-desktop&q=Twitter) or TikTok.<br>
<br>Relevant business directories, such as CrunchBase, Trustpilot or Yelp. A Google Business Profile for any brand with a physical address. If possible, Wikipedia and Wikidata. During this process, don’t neglect to revisit previously posted digital PR articles. Fact-correct them and request changes as needed to ensure the details align with your official brand name and bio. This repetition on relevant platforms is vital. The more corroboration, the greater Google’s confidence their "knowledge" about your brand entity is credible and the more notable they believe your entity is. Both of these increase the likelihood that Google will show your brand entity for a topical query. But don’t spam! If a site is authoritative but not appropriate to your industry, it won’t help. If a site is industry-appropriate but low quality, it won’t help. If the social profile is inactive, it won’t help. Using Organization schema markup in JSON-LD format on the About page. Think of it as communicating to the search engine’s in their mother tongue.<br>
<br>Don’t implement this blindly. When relevant, use a more descriptive "@Type". Organization is the most general. There are potentially more relevant subtype values. A newspaper can identify as a NewsMediaOrganization. A charity can identify itself as an NGO. Local businesses can choose from many descriptive categories such as Florist, Restaurant or RealEstateAgent. Also, go beyond the required properties. Include as much relevant information as the structured data allows, to establish ‘facts’ about your entity in the Google Knowledge Graph. Name: The official brand name you have aligned with stakeholders. AlternateName (if needed): An shorter variation of your official brand name that is commonly used on the wider web for your brand entity. For example, the Better Business Bureau being called the BBB. LegalName: Add the legal entity name to help disambiguate references on the wider web of your brand entity. Description: The semantic triple from your entity bio. Image: An array of ImageObjects which represent the brand.<br>
<br>Address, telephone and email: Brands with readily available contact details are inherently more [trustworthy](https://www.biggerpockets.com/search?utf8=%E2%9C%93&term=trustworthy). Awards: Being nominated for or winning awards boosts credibility. An identifying URL intended as the explicit, unambiguous reference for your company. As such it should be unique and never change. SameAs: To disambiguate your brand entity presence to aid corroborations, list all relevant brand profiles. If your brand has multiple knowledge panel URLs, add them all to help consolidate them into a single strong entity. Once the about page contains a valid structure data markup brand bio, manually submit the URL in Google Search Console to encourage Googlebot to swiftly update the details in its index. But don’t stop your entity optimization there. Every relevant entity on your site should be marked up with structured data. When these entities are explicitly understood by search engines, it strengthens the connection between those recognized entities and the brand entity.<br>